In a new collaboration, leading international eyewear company Charmant Group and luxury Italian fashion brand Trussardi have signed a license agreement for Charmant to produce and distribute Trussardi optical frames and
sunglasses, from Spring/Summer 2011.
For over fifty years, the Charmant Group has been renowned worldwide in the optical market for their pioneering work in research and development of new technologies. Striving for perfection and high quality throughout their products, the Japanese company has grown into one of the most important companies in the competitive global eyewear market.
Reliable and quality driven, the Group has always succeeded in keeping its promise of perfection and dedicated service to the customer, while focusing on the aspirations and requirements of the end consumer.
This strong dedication to perfection can be experienced in Charmant’s house brands such as Charmant Titanium Perfection, Charmant Z, and the new milestone in the market – Line Art, Charmant’s signature brand featuring their latest innovation, Excellence Titan. With its expertise in high end quality production and broad global sales network distributing in more than 100 countries, the Charmant Group is a reliable and renowned license partner. Its cooperative and trustworthy approach is already the basis of the existing license collaborations with Esprit, ELLE, and Lacoste.
Now the company’s portfolio of licensed collections is extended by a luxury fashion brand. The Italian fashion house Trussardi has signed the eyewear license agreement with Charmant Group for the main line Tru Trussardi and the luxury line Trussardi 1911, starting with the Spring/Summer Collection 2011.
Having started out as a glove producer specializing in leather goods, Trussardi has almost a hundred years of experience in luxury clothing and accessories for men and women. Throughout the last century until today, the Italian fashion house Trussardi has constantly reinvented and refortified itself and is today active in the fashion world with the brands Trussardi 1911, Tru Trussardi and TJ Trussardi Jeans.
Trussardi stands for a new lifestyle, for discreet sophistication, experimentation and innovation; for restrained elegance, attention to detail, sobriety, allure and high aspiration – but most of all, Trussardi stands for excellence. Everything the Group does is striving for perfection.
Thus Trussardi and Charmant are perfect partners – the two companies have agreed a partnership because they have a similar goal to strive constantly for perfection and excellence. www.charmant.com