ALL NEW EYEWEAR STYLES CELEBRATE THE ENDURING INFLUENCE OF DENIM, CHAMBRAY AND INDIGO
The Tommy Hilfiger Group, which is wholly owned by PVH Corp. is pleased to announce the launch of the True to the Blue eyewear capsule collection complementing Tommy Hilfiger’s Spring 2014 True to the Blue sportswear collection. True to the Blue celebrates the everlasting impact of denim, chambray and indigo, and the role these materials and colors have played as part of Tommy Hilfiger’s heritage. With a history of individuality, freedom and youthful irreverence, these fabrics have become synonymous with the American lifestyle and are globally recognized as style essentials.
The True to the Blue sportswear and eyewear collections will be available at Tommy Hilfiger stores in Europe, North America, Asia, Latin America, and at tommy.com beginning April 14, 2014. The True to the Blue collections honor the enduring influence and evolution of denim, chambray and indigo in Tommy Hilfiger’s collections, from when he founded the brand in 1985 until today. Hilfiger’s design philosophy has always celebrated a re-imagination of the classics by reinventing wardrobe staples with a modern twist. Denim, chambray and indigo represent the ease of American style, inspiring a dedicated eyewear collection for Spring 2014. Subtle gradient blues combine with chambray-like textures, giving frames a defined identity that reflects Tommy Hilfiger’s passion for denim as a style essential. The collection is comprised of four sunglass styles and two optical frames, each of which is available in a unique combination of hues and materials. For more information please visit Safilo’s website.