Safilo USA is pleased to announce the new BOSS Black sunglass collection designed exclusively for the U.S. market. The new collection offers six men’s sunglass styles – complete with solid or gradient polarized lenses – which can accommodate prescription lenses.
These new BOSS Black sunglass offerings which will be sold exclusively in the United States via better optical retailers, as well as department store and sunglass specialty stores, are elegant, contemporary and sophisticated. The collection combines the high quality that is synonymous with the BOSS brand, with pricing that meets the needs of the U.S. consumer. Each style is irrefutably classic yet features modern and updated detailing, including gradient polarized lenses.
The BOSS Black collection features two plastic styles (B0318/S and B0319/S) and four metal/plastic combination styles (B0316/S, B0317/S, B0320/S and B0321/S). There is a predominance of fashion-forward rectangular eye shapes as well as two aviator shapes. Classic colors fill the line including black, dark havana, and havana vintage as well as metallic tones of matte black, semi matte dark ruthenium, semi matte brown havana, light gold dark havana, and dark ruthenium black.
Marketing will include trade advertising, a 6-piece couvette case and an informational brochure/catalog. “We are extremely excited to offer our optical customers an Rx-able and polarized BOSS Black sunglass collection that has been designed with the U.S. customer in mind,” said Dick Russo, executive vice president of Safilo USA. www.safilo.com