“Forte” Double Spring Hinge Offered in Select New Men’s Safilo Elasta Styles
Safilo USA, known industry-wide for its technological advancements, is pleased to introduce its latest achievement, a new spring hinge, the Elasta Forte. Safilo has used its history of best-selling spring hinges and set new standards by creating an even stronger, precision based piece. Forte, meaning ‘strong’ in Italian, not only accurately describes the hinge’s durability and longevity, but also references the company’s Italian heritage.
Safilo’s original spring hinge, the Elasta 1, was launched in 1972, creating an innovative and extraordinary combination of comfort and durability for the user due to the spring-hinge mechanism, which was particularly stable and robust. The lab tests on this original hinge proved that it was capable to withstand thousands and thousands of open-close cycles simulating years of use; theoretically, up to 30 years. The Elasta 2 followed in 1980, and featured a general size reduction including a lower number of elastic mechanism internal components as well as distinct engineering of the housing of the mechanism. Elasta 2 represented the beginning of a trend for Safilo, which was to continuously introduce mechanisms more minimalistic in design and aesthetically differentiate the Elasta hinge. The Elasta Forte is the latest spring mechanism to be added to this long line of hinges.
Incorporating the same state of the art technology as all the Elasta hinges that came before, the Elasta Forte compresses in an open position and expands in a closed one, allowing it to resist immense amounts of stress. In order to accommodate the ever growing trend towards wider temples, Safilo introduced this new hinge, which features a double spring mechanism, in order to maintain superior balance and alignment of the frame, while still providing a sleek, modern look. Featuring an adjustable 5-barrel interlocking concept, the Elasta Forte is designed to deliver perfect temple tension and position, providing a strong opening force, while maintaining a smooth feel to the touch. The springs are stainless steel, which provide greater elasticity and stress resistance. The screws, also stainless steel, contain very low carbon content, increasing corrosion resistance. With an impeccable design and details that are unmatched, the Elasta Forte delivers strength and comfort, a perfect mix of fashion and functionality.
Safilo will launch two new men’s ophthalmic styles in the Elasta collection with the new Elasta Forte hinge (E7170 and E7173) in January 2010. Designed for the man seeking quality and durability in his eyewear choice, these two styles offer not only strength, but also a sleek and modern look. The Elasta 7170 is a full rimmed metal style, featuring monoblock end pieces, while the Elasta 7173 is a semi-rimless style. Both styles are offered in classic tones of opaque brown, light brown and gunmetal and feature metal/plastic combination temples consisting of handmade Italian acetates mirroring the look of horn and tortoise materials.
This will be followed with a release of two more men’s styles in March (E7171 and E7172). These will be larger more traditional styles for the mature man looking for quality and durability. The Elasta 7171 is a semi-rimless style, while the Elasta 7172 is a full-rimmed style. Both styles feature full metal fronts and temples. The Elasta 7171 will be offered in opaque brown, ruthenium and light brown. The Elasta 7172 will be offered in brown and gunmetal. Both of these styles feature monoblock end-pieces which provide superior strength, a clean look, and the ability to hold better adjustments.
These styles will be distributed to independent optical retailers beginning January 2010. All styles carry a suggested retail price of $162.
“As a leader in the eyewear industry Safilo is extremely excited about bringing this innovative technology to the optical market. This new hinge delivers strength and durability, giving these new optical styles the longevity that our customers demand. We expect that the Elasta Forte hinge will garner the same success as the portfolio of Elasta spring hinges that precede it,” said Dick Russo, executive vice president of Safilo USA.