REM Eyewear is pleased to announce the launch of Lipstick Eyewear, inspired by the woman who’s sassy and smart, who wears the latest trends with her own stylish twist! The Lipstick Collection is targeted at women 18-45 years old, and features ten frames, three in acetate and seven in metal. Vibrant color and head-turning patterns are just a few of the design elements that make this one of REM’s most well-received introductions at a compelling value-driven price.
Chic, sleek and a little bit flirty, these frames are contemporary designs for the fashion forward female. Each Lipstick frame comes in its own rich “Lipstick” pink vinyl case, where inside hides a mirror and custom lipstick holder, perfect for touch-ups on the go. If this hidden extra doesn’t put a smile on the consumer’s lips, the under-$100 retail price certainly will.
“This collection is dedicated to the modern woman who doesn’t want to compromise style for value,” says REM Eyewear Creative Director Nicolas Roseillier. “We took the time to create frames which meet both these demands, incorporating one-of-a kind designs with a brilliant color palette. Lipstick is a great addition to the REM Eyewear family.”
REM is enthusiastically supporting this latest house-brand launch with a marketing and incentive program that touches both the buyer and the consumer. Through April 30th, buyers who purchase ten frames will be treated to an irresistible four piece weekender set in a mix of feminine prints, while the consumer receives a bold and beautiful clutch complimentary with her purchase. POP including counter cards, recall cards and logo plaques have been created with Lipsticks’ eye-catching logo and are covered in a variety of signature red-hot kisses. www.remeyewear.com