A global leader in sun and optical eyewear since 1937, Ray-Ban is much more than a brand. It is the expression of freedom, originality, and authenticity – the values at the core of its philosophy. Designed for U.S. Air Force pilots during World War II, Ray-Ban eyeglasses are renowned for their signature extra-light frames and special green lenses that absorb UV and infrared rays. Legendary styles worn by legendary people, these eyeglasses have been timeless icons since 1937.
After a year full of sheer color and exuberant hues, Ray-Ban presents Rare Prints, the new colorful styles for 2010. This eclectic collection, designed as the natural consequence of the vibrantly colored shades introduced in the previous year, also includes two special limited edition series – Flowers and Subway – complete with certification tag and collection number engraved on the temples.
The Wayfarer model is adorned with the original artistic Flowers motif available in several color variations, including the outstanding blue version with a floral print on the frame front instead of on the inside of the frame. The Subway motif decorates the Wayfarer model with a section of a map of the N.Y. subway, which makes this icon even more trendy and urban. The N.Y. subway map is officially authorized and a 2009 copyright of the Metropolitan Transportation Authority. Starting in January 2010, the Wayfarer frame will also have the Subway print decorating the outside of the frame.
Stripes is the fun reissue of Clubmaster that, starting 2010, will be permanently included in the Ray-Ban world. The striped model presents colorful alternatives, creating a style that combines a 1950’s revival and the expression of a strong identity. The Ray-Ban Mania motif decorates the Wayfarer and Clubmaster models with the Ray-Ban logo used in a new and enjoyable way.
Original and classic, Ray-Ban Rare Prints were designed for people what want to make a statement with their unique style and leave their unmistakable mark.
For more information please visit Luxottica online at www.luxottica.com.