Beginning in March, Nouveau Eyewear will offer eyewear under the Arrow brand to optical chains and independent stores. For over 150 years, Arrow has made its mark as an American icon. Renowned for its attention to detail, the brand reflects youthfulness and optimism. With its fashion roots firmly established, Arrow is forging ahead with its debut collection of on-trend eyewear. Targeted to men in their 20s, 30s and 40s, the line will appeal to the classical consumer and emphasize affordable style, durability and fit. The premier collection will feature a comprehensive collection of masculine eyeshapes and feature both plastic and metal styles.
“The Arrow brand celebrates American diversity,” says Marj McGraw, Co-President of Nouveau Eyewear. “It emphasizes effortless comfort and individual style.” According to McGraw, men are more style savvy than ever. “The Arrow collection for men answers the need for smart, masculine eyewear at a true value price. With its urban shapes and rich coloring, Arrow will cater to consumers seeking an affordable, contemporary fit,” she commented.
For three decades, Nouveau has been providing ophthalmic frames to eyewear retailers, laboratories and independent doctors of optometry. With a portfolio that includes other strong men’s fashion brands, including Van Heusen, the company is well positioned to introduce the Arrow eyewear collection. For more information, please contact 972-242-3633 or visit www.NouveauEyewear.com