The visual concept for the campaign draws its aesthetic and message from 2013's campaign - a literal portrayal of the benefit of Polaroid lens technology. Everything within sight (field of vision) of the Polaroid Eyewear model appears crystal clear, bright and perfectly balanced, while the environment outside is distorted.
This year, the product is brought into sharper focus. The model is now in full color and in various aspirational settings around the world. The icons now represent all colors of the original Polaroid rainbow. Two new icons (Reduced Eye Fatigue and Comfort) & the updated 'Heritage' (History of Innovation) icon are located below the images.
For more information please visit Safilo’s website.