Eyewear industry leader ClearVision Optical introduces its new collection of IZOD frames that can be personalized through color.
Designed for young men who like to express their unique style through eyewear, the youthful, on trend collection includes four clear acetate front shapes and nine vibrant temple colors, providing the opportunity to create individual frame styles.
“2014 is the year of personalization, and personalization is one of today’s biggest trends when it comes to fashion, whether its footwear, clothing, or eyewear,” says Peter Friedfeld, ClearVision’s Executive Vice President. “We created this collection because we felt that the ability to customize a look with color would appeal to consumers who are seeking on trend styles; plus, it reinforces the IZOD brand’s colorful, youthful image.”
The new IZOD collection provides eyecare professionals with an opportunity to offer customizable eyewear right in the dispensary. The collection can also be personalized using a standard tinting machine to dye the clear fronts to any color preferred by the consumer. With numerous front shape/temple combinations, as well as the option to change the front color, consumers can create a unique look all their own.
A full suite of in-store merchandising materials accompany the IZOD personalized collection, including a brand ID; an interactive counter card that allows consumers to see each available temple color; and a custom display showcasing the four clear front shapes and all nine temple colors.
For more information about ClearVision visit www.cvoptical.com.