The collection bears the MDG logo and marks Madonna’s first foray into the world of eyewear and will be manufactured byLuxottica. “Designing an eyewear line with Madonna was a new experience for us. The oversized and wraparound designs are sexy and very feminine, like our clothes. Madonna’s creative contribution and unique point of view were key, even in designing the MDG logo” remarked Domenico Dolce and Stefano Gabbana.
MDG Ad Campaign
Madonna will be the face of the MDG ad campaign. Shot in New York by Steven Klein, the campaign features Madonna as the mysterious and sensual star of a noir film caught on camera in the company of an intriguing man played by super model Tyson Ballou. To lend a cinematographic feel, the campaign was shot with a video camera and the snapshots appear as frames of a short film while the layout of the prints recalls that of an old-fashioned movie film. The voyeuristic images metaphorically evoke the essence of a star such as Madonna: admired, spied, adored, pursued and desired, but never fully revealed, shrouded as she is in dark glasses and mystery. www.luxottica.com
Location: New York City – 10 December 2009
Photographer: Steven Klein
Creative Directors: Domenico Dolce, Stefano Gabbana
Art Director: Fabien Baron
Digital re-touching: Pascal Dangin – Box Studio NYC