Live Eyewear, a leading manufacturer of polarized fitovers sunglasses, has announced the release of a new subset of the Vistana fitover collection featuring inlaid crystal temple adornments. The new models will debut at the International Vision Exposition to be held in New York, March 28-30th, 2014. The “iced” versions will be available in all Vistana frame sizes.
Live Eyewear President, Kieran Hardy, comments, “The Vistana collection has transcended traditional fitover sunglass styling and function by significantly improving the range of vision and aesthetic appeal. By eliminating the need for separate side shields, we introduced a sleeker, more modern look without sacrificing the convenient and effective fitover function that millions of eyeglass wearers have come to appreciate. Vistana is already recognized as the world’s most elegant fitover sunglasses, and the ‘iced up’ models take the collection’s luxurious appearance to an entirely new level.”
“Our goal with Vistana was to bring a sense of style and fashion to the fitover sunglass category that did not previously exist. The frame designs were sleeker and featured bold, glossy finishes. The overwhelming response to the collection indicated we touched on a segment of the market that was not being addressed. The collection became very popular with women who appreciated the convenience and function afforded by fitover sunwear, but had been hesitant to embrace the category due to limited options in fashionable designs. Over time, through customer feedback, we found that many Vistana fans wanted their frames to have a little extra ‘bling’. The new models will be just the right touch,” adds Dave Dean, Live Eyewear Vice President of Marketing.
For more information please visit Live Eyewear’s website.