It’s all about Life, Love and Lilly Specs at Kenmark this Fall. The Lilly Pulitzer eyewear collection is undergoing a market expansion and will soon be available nationwide.
Successfully launched in 2008 to select markets, Lilly Pulitzer Eyewear “received a warm reception from our customers, and it’s success convinced us that there is a need for colorful, feminine frames inspired by this iconic American heritage brand,” said Don Howard, President and CEO of the Kenmark Group. “To answer this demand, we have decided to expand the collection’s distribution to all of our markets across the United States.”
To support this expansion, Kenmark is debuting 11 ladies ophthalmic: Abygale, Annie, Darcia, Franci, Greta, Harmon, Josephine, Rorey, Ruby, Sierra, Winnie; 4 girls ophthalmic: Brie, Carolina, Hayley, Kacie and 4 sunwear styles: Cameron, Gwynteh, Mell and Pepper. The unmistakably feminine shapes come in an assortment of Lilly Pulitzer’s signature colors, and are constructed with European spring hinges and custom Italian laminates. Temples are adorned with limited edition prints, laser etched patterns and Lilly Pulitzer logos.
Designed for two customer segments; the brand loyal Lilly Lover who is always thrilled to discover a new way to add Lilly Pulitzer to her life, and the Color Craver who seeks fun shapes bursting with color and excitement.
For the past few seasons, the consumer has been looking for a way to personalize their look, and most recently the trend of color and prints has answered that need. Lilly Pulitzer has been pioneering color and prints for over 50 years: each limited edition print is designed in-house by artist, and is used for only one season. The colorful prints are all one-of-a-kind and tell a uniquely Lilly story, packed with a dose of humor – from kissing giraffes to monkeys swinging from chandeliers.
“Lilly Pulitzer is a lifestyle brand that is collected and adored by generations,” said Amy Moore, Product Director at the Kenmark Group. “Working hands-on with Lilly Pulitzer’s prints and signature color palette has allowed us to design a collection of frames for Lilly Lovers and Color Cravers that are fun, colorful and feminine.”
Each ladies ophthalmic frame comes with a clam shell case featuring a limited edition Lilly Pulitzer print. The girls ophthalmic frame comes with a purse case adorned with a limited edition Lilly Pulitzer print. The sunwear comes with a soft pink zippered case embossed with a Lilly Pulitzer logo. All frames feature a 3-year warranty.
For more information please contact directly at www.kenmarkoptical.com.