L’Amy America, a division of global eyewear group TWC-L’Amy, announces the worldwide launch of two new models in its Columbia Sportswear ophthalmic collection, expanding upon its highly successful Columbia Performance Eyewear.
The new combination models feature stainless steel fronts with H90™ injected plastic frame injection-molded temple stems. “We’ve combined the ultimate in frame comfort and frame performance with durability. Stainless steel strength and H90™ featherweight comfort together create a frame perfectly suited for outdoor adventure and the urban commute alike,” said Worldwide Business Unit Manager Connie Reiss. “Our legendary H90™ frame material provides featherweight comfort, is flexible and durable, reacting very well to extreme temperatures. Pairing H90™ with stainless fronts makes one very comfortable and tenacious frame! Perfect for True outdoor features on this duo are inspired by true outdoor locations. Reiss adds that “our product names are real places visited by hardcore Columbia Sportswear consumers worldwide.
The Weston Peak, in central Colorado is located in the Pike National Forest. And Lassen Peak, in California, the second tallest mountain in northern California and is considered an active volcano as it erupted 100 years ago; both, areas well-known by serious trekkers and alpinists
The new models, Weston Peak and Lassen Peak, both full rim rectangle designs, are first constructed of Columbia’s exclusive H90™ material, and are then bi-injected with Gripol™ rubber inserts for super soft touch and extra grippage against the skin. Lassen features a unique flat-
paddle temple tip with wire core for easy adjustability. Bi-color temples paired with earth-colored frame fronts provide safe color choice for the more conservative taste, but still enough sport accent for the more trend conscious. Both models are available in 3 colors each.
For more information, please visit L’Amy America’s website.