Kenmark is launching a new campaign for its Timex collection: My Timex is… The campaign is an extension of Timex’s corporate campaign to show consumers the diverse offering of products available to fit everyone’s lifestyle.
Kenmark’s My Timex is…campaign is kicking off with new frames, new model imagery and new merchandising materials for Eyecare Professionals. Timex Optical offers something for everyone in four different segments: Max, Stretch, Women and Men. Each segment contains timeless shapes and contemporary designs for customers seeking both quality and style in their eyewear.
Max is an exceptional collection of larger frames for men with an emphasis on trend-right designs and adequate feel. Each frame offers extra long temples and spring hinges for additional head space and a more relaxed comfortable fit. New styles: L10, L11, L012, L013.
Stretch frames are energetic and exhilarating styles created with one direction in mind – maneuverability. Frames offer technologically advanced metals that bend with you, whenever you go, whatever you do. New styles: X015, X016.
Women’s frames offer all-American shapes combined with soft feminine colors to compliment any face. Several frames are accented with genuine Swarovski crystals for added décor and elegance. New styles: T176, T177.
Men’s combine contemporary shapes with quality materials for customer’s seeking true value and appeal. New styles: T248, T249, T251, T252, T253, T254.
The campaign includes new model imagery of men and women wearing Timex Optical frames in their appropriate segments. Several models are also featured in Timex’s corporate campaign. Imagery will be seen on Kenmark’s website, advertising and marketing materials. New merchandising materials will also be unveiled including the following: logo block, 1-piece display/logo block, 3-piece men’s display and 3-piece women’s display. All items are complementary with a minimum purchase of frames. www.kenmarkoptical.com
Timex is one of the most well-known and trusted watch brands in the US. The optical collection provides the same high quality craftsmanship as their fine timepieces. www.kenmarkopt.com