In support of the new Spring 2010 Eyewear Collection created by Base Curve, the luxury arm of REM Eyewear, John Varvatos will be making a personal appearance at the REM Eyewear booth at the upcoming Vision Expo East in New York.WHO: John Varvatos, creator of the highly successful John Varvatos men’s clothing and lifestyle brand. WHAT: John Varvatos Spring 2010 Eyewear Collection Premiere at Vision Expo East WHEN: Saturday March 20th, 2:00- 4:00 PM TBC WHERE: Vision Expo East Booth #2736
The same evening, Varvatos will be attending the EyeRock event, which is presented by Converse and John Varvatos by REM Eyewear on March 20th at BB King Blues Club, where amateur musicians from across the optical industry will join to perform a night of unforgettable music benefiting OneSight.WHO: John Varvatos, creator of the highly successful John Varvatos men’s clothing and lifestyle brand. WHAT: More than twenty of the optical industry’s best rock musicians and singers will collaborate for the third annual EyeRock. The concert will benefit OneSight, a Luxottica Group Foundation that delivers free vision care and eyewear to underprivileged individuals around the world. WHEN: Saturday March 20th, 7:00- 11:00 PM WHERE: BB King Blues Club, 42nd Street, Times Square, New York, NY
The John Varvatos Eyewear SPRING 2010 collection delivers distinctive design and classic style with a signature edge. Always moving forward, but never abandoning its rock’n’roll roots; this collection is a perfect balance of luxury and casual. The collection features vintage inspired silhouettes, and impeccable details, in a range of subtle colors. Comfort and fit are integral to the design of John Varvatos Eyewear, with newly engineered concealed spring hinges that allow for flexibility and strength. The look of the line is masculine and versatile, while always maintaining a high standard of functionality and excellence.
The new eyewear collection is a seamless extension of the John Varvatos clothing and accessories collections, an everyday wardrobe staple with signature John Varvatos attitude.