Pro Fit Optix International has named veteran optical entrepreneur and executive Rudolf Suter Chairman of the Board of Directors & CEO.
“With its extensive product portfolio and focus on DTS (Direct To Surface) and free form technology, products and superior customer service, Pro Fit Optix is ideally positioned to become a dynamic optical company.
We will serve all distribution channels with premium products and the highest level of customer service to our customers. I’m very happy to join the excellent talents at Pro Fit Optix and continue to build an even stronger team for the benefit of our customers,” said Rudolf Suter.
“As Pro Fit Optix intends to grow rapidly with its focus on all distribution segments, we are pleased to announce that Rudolf Suter has accepted this position. He brings a global reputation for innovative growth to our company,“ said Alan Yuster, Executive Vice President of Operations for Pro Fit Optix. Stephen Brewer, Executive Vice President Sales and Business Development, stated that, “In this time of change within our industry, Mr. Suter is the perfect person to lead and guide Pro Fit Optix as we develop strategic alliances and focus on becoming the leading distributor of optical products in the United States.”
Mr. Suter’s extensive background includes a master’s degree in engineering and economics. His career started in the elevator industry in the late 70’s, which lead to senior management positions at several optical companies. From 1986 through June 1990 he served as General Manager of Loh Switzerland followed by positions as principal and President of Satis Vacuum, which he grew to become the worldwide market leader for AR coating equipment with more than a 60% market share. In 1998, he sold the company and chose to focus on several start up companies within the optical industry. Optixx AG of Switzerland was founded in 2002 and, in a short period of time, became an important player in the field of Free Form PAL lenses. As an entrepreneur he has extensive experience and success in emerging technologies. Mr. Suter has served the industry as a founder and member of the board of directors at the European Sunglass Association until 2007, a member of EUROM (European Optical Manufacturer Association) until 2001 and the Vision Council.
story via: totally optical