Safilo is pleased to introduce HUGO Hugo Boss to a U.S. audience with a launch collection of men’s optical frames forSpring 2014. The new HUGO eyewear styles, combining cutting-edge design inspiration and an avant-garde attitude, reflect the truly unconventional and contemporary spirit of the brand. Aesthetics are combined with functionality to ensure maximum comfort as well as a clear design language and a sophisticated color palette. A new design element of two parallel lines creates a link to the brand name and the letter “H.”
BOLD PERSONALITY – HUGO 0117
Essential and modern, these unisex acetate and optical frames have a square shape and a bold profile.
Unique stylistic details highlight this model’s minimalist design: the skillfully sculpted volumes and rivet hinges on the temples ensure the utmost comfort and convey pure elegance.
The temples’ metal core, bearing the “H” design element, shows through the transparent multi-layer acetate, and is available in shades of black/transparent red with black/transparent red temples, havana/crystal with transparent brown temples, gray/crystal, blue havana with gray/transparent blue temples, green havana with black/crystal temples.
LIGHT ATTITUDE – HUGO 0116
This large, square-shaped unisex optical frame shows clean, simple lines and an ethereal, ultra-lightweight feel. An alluring interplay of multi-layer acetate and refined transparencies allows for the temples’ metal core to be clearly visible and emphasizes the frame’s perfectly sculpted volumes. The exclusive color palette consists of dark havana/crystal with black/transparent olive temples, gray/all-over crystal, blue havana with gray/transparent blue temples, green havana with black/crystal temples.
For more information please visit Safilo USA’s website.