With the number of its Facebook fans surpassing the 2 million mark, Gucci is pleased to announce the launch of “Eye Want You,” a new Facebook Application featuring eyewear from the Gucci Eyeweb Collection designed by Creative Director Frida Giannini. The viral video application will live on the Gucci Facebook page and allow users to create and deliver their own personal messages to friends. Over the past six months, the fashion house’s Facebook fanbase has more than doubled, making Gucci the most “liked” luxury brand on Facebook.
“Eye Want You” breaks ground as a uniquely interactive application that allows users to share their moods with friends through customized video messages from Gucci models wearing the new eyewear from the Gucci Eyeweb Collection. Based on their own mood, visitors select a video message to personalize with eyewear of their choice and with their own “Eye Want You” message to the recipient. A total of 36 viral video clips are available from a selection of six moods, which include dreamy, sexy, dramatic, intense, energetic and happy, and four new styles of eyewear for both male and female.
Once created, the video message can be shared on Facebook friends’ walls or sent through as a private message. The “Eye Want You” Application is both iPad and iPhone friendly and will grow to 60 video clips by 2011. This new application follows the successful launch of previous Facebook Applications such as Gucci Connect (a streaming platform which allows users to connect via webcam to Gucci events worldwide) and Gucci Guilty (an application dedicated to the launch of the House’s newest fragrance, including exclusives such as videos, wallpaper, viral gifting, sampling).
Since launching its e-commerce site in 2002, Gucci has been a pioneer not only in luxury online shopping but also in social networking platforms. The House’s dedication to digital innovations sparks growing online interest via Facebook, Twitter, Youtube, Gucci Apps for iPad and iPhone.
The Gucci Eyeweb Collection is available at Gucci’s new digital flagship store gucci.com, its directly operated stores worldwide and at selected eyewear retailers. Please see the following link for the “Eye Want You” Facebook application: www.facebook.com/GUCCI