NEW YORK, NY (September 11th, 2013) – Last night, G-Star RAW hosted an exclusive event during New York Fashion Week at The High Line Hotel to highlight its latest RAW campaign and launch of the G-Star Eyewear collection.
G-Star RAW campaign faces Sergio Pizzorno and Keenan Kampa are an unexpected combination of creative talents. Sergio is the guitarist and songwriter of renowned British band Kasabian, and Keenan performs in the prestigious Russian Mariinsky Ballet Company. Wearing a specially designed dress by the RAW Atelier, Keenan announced Kasabian who took over the stage with a private performance playing their latest songs before DJs Tennessee Thomas and Paul Sevigny took the night away.
Besides the music, guests previewed the straight cut lenses of the new G-Star RAW Eyewear, so razor sharp they create a striking look. The Eyewear collection is recognizable for its distinct features such as channelled aviator frames, exposed screws and industrial references.
The RAW event included notable attendees such as Erin Wasson, Poppy Delevigne, Ne-Yo, Natalia Kills, Tyson Beckford, Nina Adgal, Matt&Kim, Becka Diamond, J Alexander, Kate Nash, Madelen de la Motte, Hanna Rundlof, Rosci Diaz, Rie Rasmussen and band Hypnotic Brass Ensemble among others.
G-Star RAW. Just the Product.
G-Star RAW Eyewear
Launched during NYFW SS14, the G-Star RAW Eyewear collection is created for both men and women following the ‘Just the Product’ philosophy. Channelling authentic aviator frames with their iconic straight cut lenses, Eyewear embraces the original form of authentic aviator frames and an innovative look to this straight cut concept.
The brands passion for craftsmanship and industrial approach is translated into the use of visible construction details. These include exposed screws and industrial stamping of style code on outside of the temple.
To view high-res imagery of the event, please click: http://mm.gettyimages.
For the video: http://youtu.be/t_m5-WDSHP4