Chloé announced today a newly signed license agreement with Marchon, one of the world’s most prominent eyewear companies. The license will grant Marchon the rights to manufacture and distribute the sun and ophthalmic collections under the renowned Chloé brand. The first deliveries will be effective from the 1st of September 2012, formalizing the beginning of a relationship between these two global players in the luxury business.
Geoffroy de la Bourdonnaye President said “Chloé is proud to partner with Marchon whose optical expertise and worldwide vision will allow women who love the effortless and graceful silhouette of Chloé to enjoy the most technically advanced and stylish eyewear”
The Chloé Eyewear Collection captures the fluid femininity of the brand, taking inspiration from their seasonal RTW collection, accessories and iconic pieces which showcase the Chloé brand’s superior use of foundational colors and textures.
Claudio Gottardi, Marchon President and CEO said, “This partnership is an exciting one for us. We are extremely excited to be adding Chloe to our expanding global portfolio and attracting new female customers. The dedicated Chloe consumer appreciates luxurious sunwear and eyewear and we are looking forward to leveraging the brand DNA as we translate the delicate femininity from the ready-to-wear to our new collection.”
The Chloé collections will be sold in Chloé boutiques, department and specialty stores, and select optical stores worldwide.