L’Amy announces the worldwide launch of four new models in its Columbia Sportswear ophthalmic collection, expanding upon its highly successful Columbia Stainless Steel, H90 Sport Eyewear series.
The new stainless steel models are equipped with H90™ injection-molded temple stems. The durability and lightweight comfort of stainless steel combined with rubberized, soft touch surface on end tips, provide both custom fit and function. “We’ve created the ultimate in frame comfort and frame performance with the durability of steel” said Worldwide Business Unit Manager Connie Reiss. “We are pleased to introduce Ely, Odin, Cuyuna and Baraboo, all with fully-adjustable temple stems for customized fit. The series is quite optician-friendly, very easy to fit, and offers better materials with better functionality at a not-so-ridiculous consumer price! It is a prime example of Columbia Sportswear’s excellent quality-to-value offering for any patient. For over 75 years, consumers have trusted Columbia to keep them warm, dry, cool, and protected in the greater outdoors. Columbia eyewear delivers on the same expectations—function first in outdoor adventure” said Reiss.
Two temple themes, each with two frame shape options, complete the new series. Baraboo, (semi-rim), and Ely (full-rim) temples feature a gentle, sport-arc curve with greater flexibility for a more precise fit. Cuyuna (semi-rim) and Odin (full-rim) similarly constructed, are more conservatively-styled options. Made of anti-corrosive stainless steel, the adjustable temple stems are also bi-injected with Gripol™ rubber for super soft touch against the skin and extra grippage during activity. Earthy color selections provide safe choices for conservative tastes, while two-tone inner frame colors and sport bridge accents will please the more trend-conscious. All four models are available in 3 colors each.
For more information please visit L’Amy’s website.