C&E Vision Services, the leader in buying group web enhanced technology, is launching a cooperative marketing division called LifeStyle Eyecare Centers. LifeStyle Eyecare Centers is aimed at assisting the independent eyecare professional in marketing, branding and growing a successful practice. “Our goal is to provide Independent Eyecare Professionals (IEPs) with the tools and resources that are available to large chains and franchises without the expensive costs or commitments,” said David Carneal, Director of Buying Group Relations for C&E Vision Services.
The marketing concept behind LifeStyle Eyecare Centers is to assist IEPs in fitting their patients with frames and lenses to meet each LifeStyle activity they engage in their everyday lives, from hiking to cycling, computer work to hobbies. “We are offering IEPs a series of turn-key marketing campaigns and point of purchase materials designed to increase sales of additional frames, upgraded lenses and coatings to their patients. The marketing message is clear, one frame or lens does not provide a LifeStyle solution for all consumer eyecare needs,” states Steve Wagner a principal of C&E Vision Services.
To meet the independent eyecare professional’s upsell challenge, LifeStyle Eyecare Centers provides multiple consumer marketing messages. These marketing messages are placed throughout the practice and delivered by external media impressions, thereby providing the consumer with ideas on what additional eyewear options they “need” to match their numerous LifeStyle activities.
LifeStyle marketing themes are carried on through additional services offered under the LifeStyle Eyecare Centers program including customizable LifeStyle recall and appointment cards and local targeted mailing services. At LifeStyleEyecareCenters.com consumers will be able to find local eyecare centers participating in the program while being educated on the benefits of having multiple frames and lens to meet their Lifestyle.
For more information please visit online at www.cevision.com.