The guys, over at Illusion Optical Displays (IOD), recently shared with us an office they put together for a high-end optical boutique that utilized the unique use of lights, layout and display design.
Catering to a high-end clientele, Sight Optical approached IOD wanting to create a very different feel from anything else in their area for they, as an office, wanted to offer customers a very different experience from what they were accustom to. Sights business plan called for a fun, energetic optical in a trendy, up and coming neighborhood that would position them as something new and fresh for the area. Utilizing the “bubbles and boxes” look, IOD, was able to hit the mark for their customer by mixing some stylish grained laminates on straight, European feeling cases coupled with free standing displays and an oganic looking bubble wall.
Since this store is located around some of the areas best bars and restaurants it generated a great amount of after hours traffic, something the client wanted to capitalize upon. IOD was able to utilized creative LED lighting in both the reception bar and sunglass display to allow Sights large storefront windows to become an attention-getter after hours. The LED’s ability to slowly cycle through many color variations created a highly visual display for the neighborhood traffic and allowed IOD to again meet their clients unique needs.
Sight is a full service optical using only 1600 sq ft of space with one exam lane and an office. Another consideration in developing the plan was the clients desire to hold events as part of their marketing plan. The reception desk was designed with this in mind as a place for having food and drinks easily placed at a “bar” height. While this met the clients needs, it did not in any way detract from its functionality. Behind the counter sliding trays hide the frame warmer and other tools necessary to make adjusting at the counter quick and easy without showing any of the clutter frequently seen in other offices.
In the end IOD was able to create a very sharp looking office that has the fun, energetic yet high-end feel the clients were looking for. Since creating the store, IOD has taken the wall mounted “bubbles” concept and designed other similarly applicable shapes and sizes for other offices as the interest in them has been so great.
For more information about how Illusion Optical Displays can help your practice visit them online at www.iodisplay.com.