BCBGMAXAZRIA continues its new design direction as it reveals its Fall 2013 release with an assortment of tailored chic, weekend casual, and glam night-on-the-town styles. The design inspiration was drawn from the brand’s DNA; focusing on today’s modern woman. The fall release infuses the iconic stud bar hardware found in the brand’s lifestyle products, further aligning the eyewear collection with the brand.
Expect to see a vibrant color palette of blue, red and purple in designs that range from powerful statement-makers to classic, confident styles. Additionally, BCBGMAXAZRIA’s continued emphasis on fit, construction, and fabrication is reflected in features such as directional silhouettes and elevated materials.
Following is a selection of the key ophthalmic styles that join the BCBGMAXAZRIA collection this Fall:
BCBGMAXAZRIA Annalisa: A powerful statement for every trendsetter, BCBGMAXAZRIA Annalisa is a full acetate knockout featuring a fashion forward, cat eye rectangular eye shape. Inspired by beautiful BCBG apparel and today’s colorblocking trends, Annalisa’s rich materials and contrasting temples enhance its glam factor. Available in Black Tortoise, Navy Multi, and Brown.
BCBGMAXAXRIA Celeste: BCBGMAXAZRIA Celeste’s lightweight, flat metal wayfarer is heavy on style. This retro inspired frame is modernized through a fashion forward stud bar design on its temporal edges. The rich & colorful temple materials make Celeste a standout beauty. Available in Black, Blue Slate, and Wine.
BCBGMAXAZRIA Melinda: All about color! Inspired by the BCBGMAXAZRIA neon color palettes, the chameleonesque full acetate spec features a classic rectangle eye shape, colorful translucent materials, and florescent colors that change with each angle. The multicolored peeper, on trend for the Fall season, also features the BCBGMAXAZRIA iconic stud bar for a complete fashion forward, futuristic look. Available in Amethyst, Blush, and Champagne.
As an added bonus, ClearVision customers who purchase 6 BCBGMAXAZRIA frames through October 31, 2013 will receive 2 complimentary frames and a beautiful 3-piece BCBGMAXAZRIA display to help showcase the frames in their dispensary.