ClearVision Optical and longtime licensor BCBGMAXAZRIA are launching a national level Facebook contest designed to support the brand’s latest releases to its optical and sun collections. This social challenge, to be held on Wednesday, February 12 on the BCBGMAXAZRIA Facebook page, facebook.com/bcbgmaxazria, gives the brand’s nearly 400,000 Facebook fans an opportunity to win one of the fashion forward eyewear styles featured on the page.
As part of BCBGMAXAZRIA’s 25th anniversary celebration this year, the Facebook contest is geared to drive consumer engagement on the BCBGMAXAZRIA optical and sun collections in an effort to increase awareness on the brand in this arena. Additionally, the contest will support eyecare professionals by driving consumers to the BCBGMAXAZRIA consumer-facing optical website, bcbgmaxazriaeyewear.com. This site includes a store locator that helps consumers find those practices carrying the brand’s on trend styles.
The BCBGMAXAZRIA contest will showcase three optical styles, enticing BCBG brand loyalists to vote for their favorite styles. Three winners will be selected in a random drawing.
This contest is a continuum of both ClearVision’s and BCBGMAXAZRIA’s successful social and digital developments in their combined efforts to seek alternative and emerging channels to promote their collections. Other digital tactics planned for 2014 include ongoing blogger gifting opportunities, BCBG editor styling events, and a custom video featuring the brand’s Chief Creative Officer, Lubov Azria.
Frames featured from left to right: Victoria, Esmee, and Pricilla