Altair and bebe Stores Inc., a leading specialty store retailer of contemporary women’s apparel and accessories, today announced a worldwide license agreement for the design and distribution of sunglasses and ophthalmic eyewear.
The initial term of the agreement is for six years with a five-year renewal option. The first collection will launch for Altair accounts in October featuring a capsule collection of optical and sunwear styles.
‘We are very pleased about bebe’s partnership with Altair whose exceptional optical products align perfectly with the bebe aesthetic,” said Manny Mashouf, Founder and CEO, bebe stores, inc “with this new partnership we will significantly increase bebe’s brand reach into the increasingly important eyewear category.”
Under the worldwide license agreement, bebe eyewear will be available through independent eyecare professionals and the sunwear collection through bebe stores, bebe.com, optical retailers, and leading specialty and department stores internationally and throughout the United States and Canada.
“By adding bebe to Altair’s brand portfolio, VSP doctors and independent retailers benefit from the loyal following of an incredibly powerful brand,” said Steve Wright, President of Altair. “bebe’s hip and sophisticated look is a perfect complement to our current women’s collections and bebe eyewear will give the consumer the cutting-edge trends she demands.”
For more information about the bebe collection please visit Altair online at www.altaireyewear.com.