Originality and innovation have always been AL e RO design key notes. After creating the first and only sunglasses in colored rubber with interchangeable lenses, the brand is going to surprise again launching the new Formal Collection.
It is a brand new collection of sunglasses consisting of three different frame models in several colors made of high quality acetate. Thanks to the endless combination of shapes and colors of such material, it was possible to create a one-of-a-kind product. Totally handmade and 100% made in Italy, they are produced using only manual tools. Manual production is actually crucial to ensure total control over the product: manufacturing process consists of 72 steps, therefore pieces are different one from the other. Frame, as well as polishing and buffing, are strictly performed by hand to ensure the highest comfort and quality of every single piece that is therefore unique; the perfection of new shapes, elegant and eye-catching, will prove to be the new fashion trend in the next fall- winter season. Formal Collection stands for a classic collection capable to represent brand creativity and original mood. The concept of formality is actually reviewed: classicism and originality merge together in an explosion of innovation and uniqueness underlining brand ability to create up-to-date, trendy items.
For more information please visit AleRo’s website.