A&A Optical introduces Quiksilver and Roxy collections; 2, powerful, global brands whose names are synonymous with the boardriding lifestyle and youth culture. Quiksilver and Roxy eyewear has been primarily marketed in Europe and Australia since 1998. Through the new agreement, A&A Optical gains the exclusive rights to sell Quiksilver and Roxy licensed eyewear throughout the United States and Puerto Rico.
“We are excited about the introduction of Quiksilver and Roxy eyewear collections. Quiksilver and Roxy enhances our existing brand portfolio by connecting with the brand- aware youth consumer who seeks fashion forward, fun and sporty styles priced within their reach,” said Robert Liener, A&A Optical President and CEO. “The Quiksilver and Roxy brands will open up many new markets for A&A in the US and Puerto Rico which are key to our continued growth. We introduced new ophthalmic styles at Vision Expo West and look forward to a long and mutually beneficial relationship with Quiksilver.”
A&A Optical will introduce 9 Quiksilver styles and 7 Roxy styles October 2009. Customers will be able to purchase Quiksilver and Roxy eyewear from A&A Optical consultants, customer service representatives and aaopticalco.com website beginning October 2009.
About Quiksilver, Inc.
Quiksilver began in 1969 with the creation of the first Quiksilver boardshorts. Today, Quiksilver is recognized world-wide for stylish surf wear and board sport-related equipment. It caters to the young, athletic and young-minded people with expansive product lines in surf wear, snowboard wear, accessories, and board sport-related equipment, eyewear, and personal care products. Quiksilver sells its products in surf, specialty, and department stores worldwide. It also owns about 470 of its own stores, including Board riders Clubs (board sports), Roxy (junior apparel), and Quiksilver Youth. For Quiksilver, fashion is not the only company focus, Quiksilver sponsors more than 500 athletes in surfing, skating, skiing and snow boarding across the globe.
Roxy brand, created by Quiksilver, Inc, was founded in 1991 and is the first surfing brand targeted to girls. Today it is the world’s largest action sport fashion apparel company for young women. Roxy products include sportswear, fashion footwear, accessories, eyewear, snowboards, skis, and health and beauty products. Roxy products are sold in over 90 countries worldwide.
About A&A Optical Company
A&A Optical Company was founded in 1971 by Alex and Agnes Liener. In 38 years the company has developed and brought to the market, 6 in-house eyewear brands, one licensed brand and over 300 eyewear styles focused on lifestyle, fit, quality and attention to detail. A&A Optical offers the ultimate selection in premium, quality eyewear to Optometrists, Ophthalmologists and eye care retailers throughout the United States, Mexico, Canada, Latin America, the Caribbean and Europe. From unique, one of a kind looks, European inspired designs to classic value frame styles, A&A Optical is dedicated to delivering the most innovative products and exceptional customer service to meet the growing demands of the optical dispensary and retailer.
A&A Optical Company eyewear brands: Jalapenos, PEZ, XXL, Cruz, Alexander Collection, VeraCruz and New Globe. For more information contact A&A Optical at 800.492.4465 or visit A&A on the web at www.aaopticalco.com.