The Titanflex brand now has a female voice— the popular brand of eyewear for men is now accompanied by the enchanting model Cécile, presenting a sophisticated palette of ten designs, each in three color.These trendy frames continue to project the Titanflex sporty-dynamic, class ic-restrained, or sporty-elegant brand image.
Any man who wears glasses can express his individual sense of style with a Titanflex
frame from the current collection. Each design scores big with its high-quality finish, ultra-lightweight material, and “memory metal” construction. Both comfortable and durable for the man on the go, all Titanflex frames are perfect for progressive lenses.
The modern Titanflex/plastic mix
This season, Titanflex sets the trend for men’s eyewear, with its stunning array of expressive temples. The Titanflex/plastic material mix allows for a variety of looks, including restrained or more daring, high-end designs.
These models, with plastic temple inserts, are available as sporty half-frame versions or as full-frame glasses with a dynamic appearance. Model 820535 Model 820534
Uncompromisingly trendy—that’s the temple design with stylish cutouts and unconventional coloring. With its ultra-lightweight construction, young men will definitely be attracted to the Titanflex collection. Model 820541
Pure TITANflex – The classic
“Memory metal” has made pure TITANflex a stand-alone brand in the industry for over twenty years. Current styles, such as models 820543 and 820544, modernize the classics of yesteryear, and are still a staple in every office.
The sporty/elegant full-frame models, single or double bridge, set attractive accents for their wearers. The connoisseur will notice the high-quality decorative elements of lacquer and galvanized finishes.
This TITANflex collection underlines the versatility and variety of “eyewear for men”.
Sensuous appearance of Cécile with TITANflex
From January to April, opticians and their customers voted via the Internet for a face for Cécile and have decided on a dark-haired woman. On all advertising media, such as posters, banners and others, Cécile’s flirtation with “eyewear for men”, attracts the attention of opticians. The appeal of this enticing campaign is that Cécile is part of the individual’s imagination. Everybody can develop their own story and ask their own questions…
Who is she looking at?
Has she fallen in love with the cute guy wearing TITANflex?
Does she wear his shirt?
The headline “Irresistible” sets your thoughts in motion. Who or what does she find irresistible? Is it the sexy man, the sexy eyewear or both?
Eschenbach Optik has created a high level of attention with this international campaign. As always, TITANflex is promoted with intelligence, humor and a lot of charm. The campaign emphasizes that eyewear for men should be a fashion accessory which he and his partner must like. Surely, he and his Cécile will be pleased with TITANflex! For more information visit online at www.eschenbach-optik.com.